Have you heard of this thing called the internet?
It’s only been 25 or so years since that question was a relevant one. Of course, the internet has taken over almost every facet of our human lives, culminating with these handheld devices that allow us to access every bit of information that has ever existed.
The internet has touched everything. It’s no secret how the internet changed the world, but today we’ll be talking about its incredible effects on the world of marketing.
Come with us, it won’t take long.
To think that only 20 years ago websites were places that only the largest companies in the world made any headway with is almost laughable now. If you don’t have a website for your business, you’re almost certainly going to fail.
In those 20 years, we’ve seen company websites become the primary sales method for most businesses. 80% of shoppers research a business before buying anything and this research is primarily done via the company’s website.
Ad space is bought and sold on websites and companies invest an incredible amount of money into the placement of ads to get clicks. And companies like Trigger Digital will create whole web advertising campaigns for your business.
When Google popped up all those years ago, we never imagined how much power it would have one day. SEO is one of the most important marketing tools we have now. Many companies have carved out large chunks of their budget to dedicate to SEO because they know how important it is to be seen on the internet.
Online shopping has made its own special kind of mark on marketing. You no longer need to leave your home to get any of the things you need. Everything you could ever want is a few clicks away.
Amazon is obviously the biggest example of this. It started out as an online book retailer. Now, we don’t even really read that much and Amazon has turned into one of the largest media conglomerates in the world.
With the internet, you don’t need to be tied to a physical space. You can promote your company as a worldwide operation, no matter where you’re located. The global village has been realized with the internet.
For better or worse, social media has been instrumental in huge companies mining our information to find out exactly what us as individual people want. If you said the word “dish soap” to your partner in the presence of your smartphone, you’re bound to see advertisements for Dawn pop up on your Instagram feed.
While this is horrifying if you give it an iota of thought, it’s just the way things are done now. Advertising on social media is among the best ways for companies to get your attention focused on their products. And, realistically, aspects of it are great.
It’s nice to have advertisements tailored to your interests. Before the internet, you’d be at the mercy of television advertisements and radio spots. Now, companies push their advertising to those who are predisposed to wanting their products.
The Story Of How the Internet Changed the World
It’s a tale of a swift takeover with little resistance on our part. The internet has positives and negatives. One of the great things about it is how it’s affected marketing.
For businesses, the internet allows for cheap and easy marketing all over the world. For consumers, you get things advertised to you that you actually care about. A huge step forward in efficiency is how the internet changed the world of marketing.